Growing up in an impoverished family in Kenya, Kefa was pulled into doing business at a young age. Before the age of 10 he started earning money, so he could provide himself with books, clothes and sometimes food. His first deal was with a man who wanted to start planting tea. As Kefa’s parents worked in a tea plantation, he could get seeds through them. He sold them to this man for 5 shillings; his first starting capital.